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“We believe every individual deserves the opportunity to experience what they are capable of.” 


We are on a mission to create a world where everyone has the tools and opportunities to experience their highest potential. 

Our current areas of focus are employment and education in Colombia. 

Each one of our handmade pieces are crafted by highly skilled artisan women and your purchase helps us  sponsor The Hyest Foundation; our education based program.



Luca Love was founded in 2014, but our story begins long before we ever made our first bracelet and doesn’t have as much to do with jewelry as it does with family. 

Every summer growing up, my sister and I would pack our bags and fly from Houston to Medellin, where we would spend time with our giant, tightly knit hispanic family. We were raised by our grandparents, tias and uncles, just as much as we were by our own parents. 

Life in Colombia taught us great lessons, but the greatest of all came with our grandfather Gabriel and uncle Luis Carlos’ passing. As we said our goodbyes, we were approached by countless strangers who were eager to share stories about our Grandfather and Uncle. We soon noticed a commonality in these experiences; no matter how brief the encounter, Gabriel and Luis Carlos’ selflessness, kindness and acts of service created a legacy.

Although deeply saddening, their loss revealed the undeniable impact a single person can have in the world. This inspired us to live a life of service and to create something that matters. 

After participating in a study abroad program at the University of Houston, Paulina founded Luca Love with the purpose of creating a positive impact through entrepreneurship. 

Family continues to be the driving force behind our business. Luca Love is run by Marleny and her daughters, Paulina and Daniela and a team of amazing women in Houston and Medellin. 

We are committed to creating meaningful connections and transformative experiences that empower individuals to reach their fullest potential. By cultivating a community of individuals who strive to be their best selves, we aim to inspire positive change and contribute to the greater good. 

“We stand on the shoulders of giants. Remembering the stories of those who came before us can give us the identity, strength, and pride we need to survive whatever comes our way.”


From left to right: 
Marleny Marulanda
Co-Founder / Designer / Product Manager / Mom
Paulina Webb
Founder / CEO / Older Sister
Daniela Tobon
Co-Founder / Creative Director / CMO / Younger Sister